About Flux

We believe every athlete deserves access to the mental training tools that can unlock their true potential. Too many talented athletes never reach the level they're capable of—not because they lack physical ability or work ethic, but because they lack the mental tools and resources to perform when it matters most.

The sports world has known for decades that performance is largely mental, yet the vast majority of training time and resources still go toward physical development. We saw a gap in the market for research-backed, personalized mental performance training that athletes could access anytime, anywhere.

That's why we created Flux—to give athletes the mental edge they deserve through science-based visualization training that complements their physical preparation.

There's a massive disconnect in how athletes train. We spend countless hours perfecting our physical skills, analyzing video, working with coaches, and fine-tuning our bodies. But when it comes to mental training? Most athletes are left to figure it out on their own.

Generic mindfulness apps weren't built for the unique pressures of competition. Sports psychology is often expensive and hard to access. And most "mental training" resources are filled with feel-good quotes rather than evidence-based methods.

Athletes need personalized, research-backed mental training that understands the specific demands of their sport and competitive level. They need tools that complement their physical training, not replace it.

Everything we do is grounded in peer-reviewed research from sports psychology and neuroscience. We don't chase trends or rely on motivational quotes—we build tools based on what actually works.

Our focus is on personalization, not one-size-fits-all solutions. Every athlete is different, competes in different sports, and faces different mental challenges. Flux adapts to you, learning your specific needs and creating training sessions tailored to your goals.

We understand that mental training must complement physical training, never replace it. Flux is designed to enhance the hard work you're already putting in, giving you additional reps for your brain while your body recovers.