About Flux

Flux was founded by Jay and Tina, two elite athletes who've been in your shoes. We've experienced firsthand that mental performance training isn't available when you really need it, at clutch moments. We've felt the cost of hiring a mental performance coach. And we've seen how both human and app-based coaching have their limitations.

But once we found and designed what we needed ourselves, we discovered what mental performance coaching can do. It brought us to new heights, on the field, in competition, and in how we approach pressure. We know what it feels like to break through a mental ceiling and finally perform at the level your body was always ready for.

Our mission is to democratize and improve mental performance coaching. We believe every squad deserves access to mental training tools that can help them perform at their best. We focus on how skills are actually built - helping athletes form lasting habits, acting as a consistent training partner available whenever they need support, and working with coaches to build shared mental readiness across the entire group.

The sports world has known for decades that performance is largely mental, yet the vast majority of training time and resources still go toward physical development. We saw a gap in the market for research-backed, personalized mental performance training that athletes could access anytime, anywhere. Too many talented athletes never reach the level they're capable of, not because they lack physical ability or work ethic, but because they lack the mental tools and resources to perform when it matters most.

That's why we created Flux. To help athletes prepare mentally through science-based mental performance training that complements their physical preparation.

There's a massive disconnect in how athletes train. We spend countless hours perfecting our physical skills, analyzing video, working with coaches, and fine-tuning our bodies. But when it comes to mental training? Most athletes are left to figure it out on their own.

Generic mindfulness apps weren't built for the unique pressures of competition. Sports psychology is often expensive and hard to access. And most "mental training" resources are filled with feel-good quotes rather than evidence-based methods.

Athletes need personalized, research-backed mental training that understands the specific demands of their sport and competitive level. They need tools that complement their physical training, not replace it.

Mental performance training works best when it becomes part of the athlete's everyday training environment. That's why Flux combines live coaching with AI-powered individual training.

In live sessions, athletes learn and practice mental skills together with their coaches and teammates. We create connection, introduce new concepts, work through real performance challenges, and adapt the training to the needs of each team.

Between sessions, Flux AI becomes the athlete's daily training buddy. Athletes can train independently, receive personalized exercises, reflect on their experiences, and practice the skills they need, whenever and wherever it fits their routine.

The goal is not to replace coaches or physical training. We extend what coaches can do and give athletes more opportunities to train their mental game. Mental performance becomes something athletes practice consistently, both with their team and on their own.